Nikki Rand

Nikki Rand is a skilled strategic-thinker and insights-miner with a strong background in client service for Fortune 500 companies.

She holds a Bachelor of Commerce degree from Smith School of Business at Queen's University, with a focus on Business, Management, Marketing, and Related Support Services.

Additionally, she completed a Research Analyst Postgraduate Program in Marketing Research at Humber College and participated in an International Exchange Program at Aix-Marseille Graduate School of Management - IAE.

Nikki has a wealth of experience in the field, having worked in various roles at well-known organizations like Facebook and Insights by Kantar.

Her career progression includes positions such as Senior Director, Advertising & Media Research, Research Director, Research Manager, and Research Associate at Insights by Kantar.

Prior to that, she gained valuable experience as a Research Associate at J.C. Williams Group and a Research Assistant and Teaching Assistant at Queen's School of Business.

She also served as an Undergraduate Research Fellow at Queen's University and held roles like Qualitative Research Associate at Rand Market Research Corporation and Unit Head at Camp Kadimah.

Nikki Rand combines rich storytelling, creativity, and analytical skills to translate quantitative and qualitative insights into actionable strategies for successful marketing decisions.