Nikki Lindgren

Nikki Lindgren is the Founder and Managing Partner of Pennock, a paid media and SEO agency specializing in CPG and lifestyle brands.2 She founded Pennock in 2019 and has been leading the company since then.2

Professional Background

Nikki has an extensive background in marketing and e-commerce:

• She previously worked as a Marketing Consultant for BANDAI NAMCO Entertainment Inc. and as a Fractional CMO for Bloomlife.2
• Prior to founding Pennock, she held positions such as Director of Marketing at Zepp Health and Senior Acquisition Marketing Manager at KiwiCo, Inc.2
• Her earlier roles included positions at Pango Group, Delivery Agent, and Cost Plus World Market, where she gained experience in various aspects of digital marketing and e-commerce.2

Expertise and Achievements

Nikki is known for her expertise in:

• Paid media management, overseeing $22M/year in paid media with an average 5X ROAS2
• SEO strategies, increasing traffic by 31% YoY across client portfolios2
• Holistic growth marketing programs for lead generation, customer acquisition, and monetization2

One of her notable achievements was launching the World Markets e-commerce business, where she led a team to achieve a $200K revenue launch month, exceeding expectations.1

Personal Insights

• Nikki's husband plays a role as a pseudo COO at Pennock, assisting with tech stack, finances, and HR.1
• She values the support of her mastermind group, her position on the board of a female agency collective, and her network of coaches and consultants.1
• Nikki has faced challenges in her career, including feelings of inadequacy when working alongside Ivy League-educated peers, which has influenced her approach to hiring at Pennock.1

Nikki Lindgren's journey from various marketing roles to founding her own agency demonstrates her expertise in the field and her ability to adapt and grow in the ever-changing landscape of digital marketing.