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Nikki Donofrio
Vice President, Marketing, Events & Entertainment at Tampa Bay Buccaneers
Nikki Donofrio is a seasoned marketing and sales professional known for her dynamic leadership and ability to drive innovative strategies to boost revenue. Her expertise spans various industries including Communication, Advertising, Hospitality, Leisure, Travel, Sports, Entertainment, and E-commerce. With a strong background in B2C marketing, she excels in Strategic Marketing Planning, Brand Management, Social Media Strategy, Events and Entertainment, Public Relations, Advertising, Digital Marketing, E-commerce, CRM Strategy, Group Sales, Product Launches, Consumer Research, and Analytical Decision Making. She is skilled in Partnership Marketing, Consumer Promotions, Guest Experience, Corporate Partnerships, and Cross-functional Leadership.
Nikki Donofrio pursued her education at Rutgers University, where she completed a Bachelor of Science degree and a Master's Degree in Communication and Information Studies, further honing her skills and knowledge in marketing and communication.
In her professional journey, Nikki has held key roles in renowned organizations. She served as the Vice President of Marketing, Events & Entertainment at the Tampa Bay Buccaneers, showcasing her strategic marketing prowess. Previously, she held the position of Senior Vice President of Brand Marketing and Sales at Great Wolf Lodge, Vice President of Marketing at Six Flags, Director of Marketing & Entertainment at Six Flags, Assistant Director of Group Sales at Comcast-Spectacor, and worked in Group Sales at Madison Square Garden. Her career also began with a College Program Internship at Walt Disney World, marking the start of her successful tenure in the marketing and sales domain.