Nikhil Shah

Nikhil Shah is a Brand Director at Diageo, specifically leading the Ready to Drink (RTD) Portfolio.15 He plays a key role in managing and promoting Diageo's premium ready-to-serve cocktail line called "The Cocktail Collection".15

Professional Experience

Nikhil Shah has held significant positions in the beverage industry:

• Current Role: Brand Director for The Cocktail Collection at Diageo15
• Previous Positions:
  • Brand Director for Guinness Beer at Diageo
  • Worked at Procter & Gamble

Responsibilities and Achievements

As the Brand Director for The Cocktail Collection, Nikhil Shah has been instrumental in:

1. Launching and expanding the premium ready-to-serve cocktail line15
2. Overseeing the introduction of various cocktail offerings, including Ketel One Vodka Espresso Martini, Ketel One Vodka Cosmopolitan, and Tanqueray Gin Negroni4
3. Analyzing consumer trends and market demands in the RTD cocktail segment1
4. Strategizing the brand's positioning and growth in both off-premise and on-premise markets1

Industry Insights

Nikhil Shah has demonstrated a deep understanding of the RTD cocktail market:

• He has noted the rising trend in Google searches for "easy cocktails," indicating a growing consumer demand for convenient cocktail solutions1
• Shah has emphasized the brand's focus on providing high-quality, bar-standard cocktails for at-home consumption1
• He has highlighted the success of The Cocktail Collection, citing an "amazing response" from consumers and growth in the ultra-premium tier of the ready-to-serve category3

Nikhil Shah's LinkedIn profile can be found under the username nikhil-shah-82941b1, and he is based in New York.2