Suggestions
Nik Sharma
Head of DTC at VaynerMedia - 2019 Forbes 30 under 30
Nik Sharma is an experienced Inside Sales Manager with a strong background in the computer software industry.
He is skilled in Market Research, Competitive Intelligence, and Business Development.
Nik Sharma is a sales professional with a degree from Delhi University.
His educational background includes studying at Guru Nanak Fifth Centenary School in India and earning a Bachelor of Business Administration (BBA) from Neptune Institute Of Management & Technology.
Currently, Nik Sharma serves as the Chief Executive Officer at Sharma Brands.
He has a history of involvement with various organizations such as Onda, Alloy Automation, Arber, The Fascination, JuneShine, Snif, and many others.
In the past, he has held positions as an Investor, Founding Member & Advisor, and Venture Partner in different companies across various industries.
Nik Sharma has also worked in roles such as Director of DTC, Head of DTC, Director of Performance Marketing, and Account Executive in companies like Hint Inc., VaynerMedia, and Gravity4.
His entrepreneurial journey includes founding companies like AdShepard, Sharma Media, and SocialVu Media.
With a diverse professional background and a range of experiences, Nik Sharma continues to make significant contributions to the business world.
Highlights
Did you know SEPHORA requires their influencers to speak with them candidly about the industry, products, beauty trends, etc. on a routine basis?!
This helps them understand:
• what customers like vs don’t like • where product trends are going • what ppl are asking in DMs • how to improve any messaging • what products ppl desire
There is so much industry knowledge wrapped up in content creators’ brains, DMs, inbox, conversations, etc.
More brands should make this a rule when working together with content creators. 30 minutes on Zoom is all you need, and 99% will immediately be down. Better yet, pay them for the 30 minutes and ask them to come with specific insights or learnings.
Easy hack to better understand your market on a more “in the trenches” level 💪
