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Nik Sharma
Head of DTC at VaynerMedia - 2019 Forbes 30 under 30
Nik Sharma is an experienced Inside Sales Manager with a strong background in the computer software industry.
He is skilled in Market Research, Competitive Intelligence, and Business Development.
Nik Sharma is a sales professional with a degree from Delhi University.
His educational background includes studying at Guru Nanak Fifth Centenary School in India and earning a Bachelor of Business Administration (BBA) from Neptune Institute Of Management & Technology.
Currently, Nik Sharma serves as the Chief Executive Officer at Sharma Brands.
He has a history of involvement with various organizations such as Onda, Alloy Automation, Arber, The Fascination, JuneShine, Snif, and many others.
In the past, he has held positions as an Investor, Founding Member & Advisor, and Venture Partner in different companies across various industries.
Nik Sharma has also worked in roles such as Director of DTC, Head of DTC, Director of Performance Marketing, and Account Executive in companies like Hint Inc., VaynerMedia, and Gravity4.
His entrepreneurial journey includes founding companies like AdShepard, Sharma Media, and SocialVu Media.
With a diverse professional background and a range of experiences, Nik Sharma continues to make significant contributions to the business world.
Highlights
The fastest-growing DTC supplement brands are all scaling using the same strategy. This is exactly how you can copy it 👇
First off, they’re selling products and solutions; they’re not selling a brand. When you sell alcohol, beauty, personal care, furniture, etc., you HAVE TO focus on the brand. Supplement brands don’t care about that... they want to show you the PROBLEM they SOLVE and PROOF that it works (social proof).
Building on this, the best ones focus on individual product funnels, not multi-beneficial bundles. One product. One focus. One solution. One subscription at a time.
They focus on an offer to make the purchase feel easier. The best supplement brands are running offers up to 80% sometimes to get your first purchase. The offer might be built up with freebies that add more perceived value to the offer — for example, a $20 supplement product + a free tumbler ($30 value) + 1 month free Calm app subscription ($15 value), this is technically now a 69% off offer.
The smartest ones renew at the same price as the offer, so psychologically the customer doesn’t feel like they’re paying more after the first order. With this offer, subscription is the end goal. Nothing else matters!
I’ve also seen one brand stack a quarter’s worth of subscriptions (3 months) into one shipment, raising AOV by 3x, making the payback period even shorter.
These brands have internal Creative Strategist roles. Their entire job is to come up with whacky ad concepts that might work — using AI, UGC, creators, agencies, etc. The whole game is content output to get the ad engine going.
Landing pages. These brands all use high-density, informative landing pages. Even more, they don’t use normal PDPs... they ARE the landing pages themselves.
Lastly, clinical trials. Fairy dusting (not putting the full dosage of an ingredient correlating to the benefit you’re marketing) is really common, and consumers know it. Supplements also don’t have regulation, so the next best thing is clinical trials. You can run them in the USA ($150k to $500k) or internationally ($20k to $50k) and use the results, regardless of where you conducted the studies.
In summary, the best supplement brands ($50-$300M revenue range) are scaling by:
- Focusing on product FIRST, not brand
- Individual product funnels
- Testing and creating a valuable offer
- Subscription focus (1 month/3 month)
- Having a Creative Strategist
- Using LPs, not plain PDPs
- Clinical trials
Follow me for more daily stuff like this: @mrsharma
tomorrow I'm putting on a live event with Snapchat (and Snap advertisers) to talk all things Snap ads, Snap creator network, and what works to drive incremental reach on the channel.
learn how the best performance marketers are leveraging Snap — TOMORROW, December 11th at 2pm EST. If you can't make it, we'll send you the recording + summarized notes (sign up in next tweet)
look at what Snap CPMs were recently (shoutout to @triplewhale for the data)... if you're not active here, you're missing out on net-new audience reach
sign up: https://t.co/vtbjbbVaFb
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.