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Dane Baker
CEO, EcoCart | Forbes 30 Under 30
Dane Baker is the CEO and Co-founder of EcoCart, a sustainability software company based in San Francisco that helps e-commerce brands make their operations carbon neutral.124
Professional Background:
- Graduated from the University of San Diego with a B.B.A. in Finance and Real Estate, maintaining Dean's List status all 4 years1
- Previously worked as a Venture Capital Analyst and Associate at University Growth Fund from 2018-20211
- Founded Toyroom from 2016-2018 before starting EcoCart in 20191
EcoCart Mission: Baker founded EcoCart with a mission to "make the fight against climate change easy, affordable, and accessible so that everyone can do their part".4 The company provides a software platform that helps e-commerce brands calculate and offset their carbon emissions, allowing customers to make their online orders carbon neutral with a single click.24
Entrepreneurial Inspiration: His entrepreneurial spirit was inspired by his family of entrepreneurs, particularly his father and grandfathers, who showed him the importance of building meaningful businesses that serve the community.4 Baker believes that "entrepreneurship is the best vehicle for making positive change in the world".4
Company Achievements:
- EcoCart has raised $17.3 million in funding2
- The company has offset hundreds of millions of pounds of carbon dioxide4
- Currently based in San Francisco with around 50 employees35
Baker is committed to reducing barriers for consumers to take climate action, with a vision to eventually offset the carbon footprint from all consumer activity across the internet.4