Nigel Liaw

Nigel Liaw is the Global Director of Technology & ISV Partnerships at FullStory, a role he has held since September 2023. In this position, he is responsible for leading and developing technology partnerships that focus on go-to-market (GTM) strategies, integrations, and product collaborations.13

Professional Background

Before joining FullStory, Nigel accumulated significant experience in strategic partnerships across various companies:

• Indeed.com: Served as Senior Manager of Strategic Partnerships from April 2022 to April 2023, focusing on product partnerships and collaboration with product teams.12
• Qualtrics: Worked as Global Partner Ecosystem Manager - Technology Partnerships from October 2018 to April 2022, where he managed technology partnerships to enhance the Qualtrics Marketplace and led co-innovation efforts with partners.12
• ReviewTrackers: Held the position of Head of Partnerships from July 2016 to September 2018, overseeing business development with global partners.12

Nigel's career began in enterprise software sales, where he developed skills in building long-lasting client relationships at the enterprise level. His educational background includes a Bachelor of Science degree in Marketing and Entrepreneurship from the University of Dayton.12

Key Achievements

At FullStory, Nigel has implemented a customer-first approach that has contributed to a 14% increase in renewal rates for customers utilizing multiple integrations.34 His strategies involve leveraging data to identify potential tech partners and building collaborative pitches that align with customer needs and market demands.

Nigel is known for his passion for food and travel, particularly enjoying culinary experiences in Japan and San Sebastián, Spain.2