Niels Michaelsen

Niels Aarup Michaelsen is a seasoned professional with a long-standing background in some of the largest international media/advertising agency groups, specializing in digital transformation, go-to-market strategies, marketing, media strategy, business development, and growth objectives.

With over 10 years of experience, Niels has been primarily focused on digital marketing, e-commerce, CRM, customer journey, and optimizing the entire digital value chain, demonstrating a deep understanding of both traditional and unconventional media platforms.

He excels in swiftly grasping a company's challenges and untapped potential, offering a holistic approach from a strategic standpoint to hands-on implementation, believing that businesses possess the key to progress and growth within their own first-party data.

Niels Aarup Michaelsen is known for being an experienced leader, an inspirer, an initiator, a finisher, and a natural focal point within teams. He has a proven track record of driving business units, managing P/L responsibilities, ensuring momentum, and guaranteeing timely and high-quality task deliveries.

As a person, Niels is outgoing, communicates openly and respectfully with a touch of humor and impact. He effortlessly navigates all levels of an organization, engaging with individuals from customer service representatives to executive management.

Niels leads by example, taking the forefront, showing the way, and fearlessly stepping onto the stage. He values employees as the most critical asset in a company, treating them individually, with empathy, fostering ownership, teamwork, and growth opportunities within their roles.

His educational background includes a Mathematical student from Varde Gymnasium, a Cand.Merc in MCM (Marketing Communication Management), and a HA. DAT. in economics and computer science, all from Copenhagen Business School.

In his professional journey, Niels Aarup Michaelsen has held key positions such as CBDO (Chief Business Development Director) at Aspera Digital, Head of Digital Media at Nørgård Mikkelsen, Director & Head of Programmatic at OMD Denmark, and Data Strategy Director at IPG Mediabrands, among other noteworthy roles in renowned organizations.

Niels brings a wealth of expertise in data understanding, processing, analysis, and execution, showcasing strong leadership skills, communication abilities, and a knack for driving successful digital strategies and initiatives.

He emphasizes the importance of delegation, collaboration, and providing individuals with the opportunity for responsibility and growth through meaningful interactions, encouraging a sense of ownership and fostering a cohesive team spirit.