Ari De Sousa

Ari de Sousa is a seasoned professional with a strong background in managing business units and diverse teams in digital, media, and education industries.

With experience in team creation and supervision of over 60 employees across various departments, including marketing, data, product, design, and technical teams, Ari excels in result-oriented management focusing on audience growth, cost control, and revenue generation.

Known for being an ambassador for companies, Ari is actively engaged in representing organizations through interviews, conferences, and participation in regulatory boards, showcasing leadership and industry expertise.

Specializing in strategy development and digital transformation, Ari brings a strategic vision to life through effective operational execution and change management, inspiring employees to embrace digital innovations.

In the realms of marketing, data analysis, partnerships, business development, and product management, Ari has a proven track record of driving audience expansion through distribution deals, partnerships, SEO strategies, audience analysis, CRM implementations, and content production for optimal customer acquisition and retention.

Ari's expertise extends to the redevelopment of digital offerings on various platforms including web, apps, voice, and social media, covering text, audio, and video content to engage diverse audiences effectively.

Moreover, Ari's professional portfolio includes a significant contribution to initial and executive education through the design and implementation of training solutions, creation of educational materials, course facilitation combining theory and practical cases, and student coaching for comprehensive learning experiences.

Fluent in English, French, and Portuguese, Ari is adept at operating in multicultural environments, making a mark as a versatile professional with international exposure.

Ari's educational background comprises a Master's degree in Marketing from ICN Business School, underpinning a strong foundation for strategic business leadership and innovation.

Throughout a distinguished career, Ari has held prominent positions such as Head of KEDGE Online at KEDGE Business School, Founder and CEO of NUMARIK focusing on digital strategy consulting, lecturer roles at various educational institutions, and pivotal leadership roles in digital product management and marketing across renowned organizations like Radio France, Metro International, AOL France, and Accenture.

Ari de Sousa's multifaceted career trajectory reflects a strong commitment to excellence, leadership, and innovation across the digital, media, and educational sectors.