Nicole Warshauer

Nicole Warshauer is an experienced marketing professional with a focus on community-driven strategies and brand development. She has a diverse background in marketing, having worked for several notable companies throughout her career.12

Professional Experience

Currently, Nicole serves as the VP of Brand Marketing at HealthEquity.24 In this role, she builds, leads, and engages community-first marketing teams to drive brand growth and resilience.4 Prior to this position, she held the role of VP of Marketing at Quilted Health, where she led the marketing team in providing personalized care for clients.35

Career Highlights

Throughout her 15+ year career, Nicole has:

• Led high-performing teams of digital marketers, community managers, and content creators
• Worked across various industries, including tech and education
• Spearheaded community-focused marketing initiatives for companies such as Yelp, Trusted Health, General Assembly, Dribbble, Dior Cosmetics, The Mom Project, Weather.com, Chase, and MAC1

Expertise and Approach

Nicole is known for:

• Delivering carefully crafted marketing strategies that create communities of brand evangelists
• Focusing on community-first marketing to build trust, authority, and goodwill for brands
• Creating marketing strategies that engage target audiences through impactful channels
• Developing brand identities, personalities, and voices as foundations for marketing communications1

Notable Achievements

• During her 7+ years at Yelp, Nicole built and led a team of community managers across the Midwest
• Created the role of Online Community Ambassador to amplify online engagement at Yelp
• Directed editorial content for 85+ writers on the Yelp Community Blog
• Executed a successful integrated marketing campaign for Dribbble in December 2019, reaching the 30-day site traffic goal in just three days and securing media coverage in publications like USA Today and Fast Company1

Nicole Warshauer describes herself as "one part marketer and one part word wrangler," often fueled by baked goods and a well-placed Oxford comma.1 She is active on social media, where she tweets about community, marketing, and her personal life.6