Georgia State University - J. Mack Robinson College of Business

The Ohio State University Fisher College of Business

Bentley Systems

Global Industry Marketing Director, Energy

I enjoyed an amazing sabbatical during which I explored new places, connected with friends and family, and focused on achieving personal goals. This special time resulted in new perspectives and renewed energy.

Career Break

As a senior leader in the customer solutions organization, I led and mentored a newly established, multi-tiered performance marketing and internal communications team for the customer solutions and experience organization. My team included two managers who each led performance marketing and communications teams. In collaboration with product managers and sales executives, I led the development of B2B and B2C marketing strategies for renewable energy solutions and affordability programs, resulting in YoY increases in product engagement and program participation.

Georgia Power Company

Marketing Leader, Director-level Marketing & Communications

As a senior leader in the customer services organization, I led a team of product managers in the development of targeted, multi-channel product marketing strategies that connected customers with regulated and unregulated energy solutions, resulting in above-goal annual net income success. I leveraged technologies, customer insights, and analytics to develop messaging, personalized user experiences, and segment-based digital marketing campaigns resulting in increasing digital engagement, product enrollments, and positive customer sentiment. I led the development and implementation of GTM strategies for updated product offerings, including the development full-funnel customer journey maps.

Product Marketing Manager

Instructed and mentored business students in a marketing course focused on topics including narrative development, persuasive communication, personal and organizational credibility, and emotional intelligence.

Business Communication Instructor

I led a creative and marketing team that built our brand through disruptive technologies, incredible storytelling and unmatched customer experiences - in both the physical and digital worlds. Creativity and customers are at the core of everything I do. Some accomplishments in this role:

SelectGeorgia.com: A digital presence built with our audience in mind. A website transformed from digital information repository to a user-focused, storytelling platform. Built to support each stage of our defined customer journey. 

GA Experience, Virtual Reality Platform: The first virtual reality platform to sell Georgia as a business location and position our team as an integral part of the business site selection process. Using custom content – both CGI and 360 video – our audiences can begin their journey to Georgia with nothing more than a mobile device.  

Georgia Experience Center: Transformed traditional office space into a modern, collaborative environment, with our brand integrated throughout. Our former meeting space hosted more than 7,000 visitors per year. Using immersive storytelling technologies and one-of-a-kind digital content, our new facility offers those 7,000 visitors a true experience of our brand and our mission.

Integrated Marketing Manager, Community & Economic Development

As a Business Recruitment Director, I helped sell the state of Georgia as a premier business location and investment opportunity for global and domestic companies. I marketed our state and my company to domestic and international audiences through marketing and business development activities that included integrated marketing campaign development, speaking engagements and marketing events. Through relationship-based marketing, I also generated project leads and business development opportunities for our organization.

Once companies expressed an interest in Georgia as a potential new business location, I partnered with state and local organizations to provide total project management during the competitive site selection process. I also served as the primary point of contact for Georgia Power to high-level corporate decision makers, state and local officials, community leaders, industry groups and other key stakeholders.

Business Development Director

I was a part of the creation and roll-out of the Georgia Power and Southern Company Supply Chain Management strategy. Working alongside the business unit vice president, I managed strategic projects and represented the interests of our organization on companywide initiatives. I also created internal and external communication strategies that aligned with organizational goals.

Executive Communication & Project Manager

I created and managed the implementation of integrated communication plans that drove employee engagement with the overall corporate strategy, as well as with business unit strategies. I provided communication counsel to senior leaders to determine the most effective external communication tools and messages to engage their audiences. I also managed cross-functional project teams in the implementation of communication initiatives and special projects.

Southern Company

Sr. Communication Specialist

I created integrated marketing strategies that positioned the unregulated energy marketing organization as the preferred wholesale energy provider in the Southeast. Initiatives leveraged print and digital platforms for advertising, marketing communication and sponsorships.  I led project teams in the planning and execution of marketing and communication activities, including customer communication, marketing events, internal business forums, leadership conferences and trade shows.

Marketing Communications Specialist, Wholesale Energy Marketing

I worked with a cross-functional team that created electronic business-to-business marketing communication tools, which resulted in more efficient and effective customer communication and an increase in cross-sell opportunities. I managed all aspects of electronic marketing projects, including web sites and direct e-mail campaigns, to ensure consistent and effective implementation.

WorldCom

B2B Marketing Communications Project Manager

I served on the account management team for financial services clients and assisted in business development efforts by creating and delivering presentations to potential clients. I also managed the production and placement of print ads for high-volume clients.

Nicole Pearson