Nicole Merrill

Nicole Merrill is the CEO and Co-Founder of Vecteris, a company that provides end-to-end product strategy consulting.12 She has over 20 years of experience in designing and executing go-to-market strategies for B2B professional services and Data as a Service products.2 Nicole is known for being highly customer-centric and has a talent for finding win-win solutions to problems.2

Prior to founding Vecteris in August 2018, Nicole held various leadership positions in different companies:

1. Vice President of Client Development at SOAR (May 2017 - October 2018)
2. Senior Account Manager in the HR Practice at CEB (January 2015 - April 2017)
3. Account Manager & Team Lead at Wanted Technologies (September 2010 - January 2015)
4. Senior Business Development Manager at Veritude (July 2004 - January 2010)1

Nicole holds a BA in History from Regis College and an MBA from Babson College.1 She is passionate about community development and enjoys live music, running road races, and baking pies in her free time.2

At Vecteris, Nicole works with business leaders from organizations like Ashland, American Modern Insurance, Anthem, and UPS to assess leadership gaps and develop growing leaders.1 The company focuses on helping B2B Services organizations accelerate the digitization of their services and products.2