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Nicole Maddern
VP of Marketing at ResortPass
Nicole Maddern is an accomplished marketing leader known for her energetic approach and bias for action. With a strong background in direct-to-consumer (DTC) and business-to-business (B2B) full funnel marketing, she excels in go-to-market (GTM) strategy, product marketing, and optimizing multi-million dollar budgets to drive growth. Nicole has a proven track record of leading high-performance marketing teams through various growth stages, demonstrating expertise in integrated marketing, product marketing, and content marketing. She is comfortable rolling up her sleeves and engaging with the operational aspects of marketing, thriving in fast-paced and ever-changing environments.