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Pauline Reader
Growth and Marketing Executive | Public Board Member | Adviser
Pauline Reader is a seasoned marketing and business leader with over two decades of diverse experience in the marketing and e-commerce sectors.1 She served as the Senior Vice President of Marketing at Stitch Fix from 2019 to 2022, where she led all aspects of marketing including brand/integrated marketing, creative, customer acquisition, customer retention, and marketing technology.1
Career Highlights
Current Role: Pauline currently runs Reader Consulting, offering fractional CMO and consulting services.2
Previous Positions:
- Chief Marketing Officer at Podium (2022-2023)
- SVP Ecommerce and Marketing at Minted (2016-2019)
- VP of Growth at Kabbage, Inc. (2014-2016)
- Director Global Search Engine Marketing at eBay (2012-2014)
Expertise
Pauline is known for her data-driven approach to marketing and e-commerce. She has extensive experience in:
- Performance marketing
- Content marketing
- Product marketing
- Brand marketing
- Customer acquisition and retention
- Marketing technology
Education
- BA in Economics from Princeton University (1998-2002)
- Personal Leadership program at Columbia Business School (2012)
Board Experience
Pauline currently serves as an Independent Non-Executive Director for ATG (Auction Technology Group), a public company in the United Kingdom, where she is part of the Board of Directors, Audit and Compensation Committees.1
Throughout her career, Pauline has demonstrated a strong ability to manage large cross-functional teams of marketers, data scientists, product managers, financial analysts, and engineers.1 Her expertise in leveraging AI and machine learning for marketing strategies, particularly in B2C and B2B contexts, has been a significant aspect of her professional success.2
