Nicole Gardner

Nicole Gardner is the Founder and CEO of Ideally This, a consultancy specializing in digital commerce growth. With over 15 years of experience in brand leadership and digital strategy, she has a proven track record of helping brands thrive in the direct-to-consumer (DTC) market through innovative digital solutions. Her firm, Ideally This, partners with various brands to enhance their digital capabilities and drive sustainable growth by integrating technology, people, and effective tactics.1

Professional Background

Nicole has held several significant roles throughout her career, including:

• Chief Operating Officer at Dormify: She served in this role for over eight years, where she honed her skills in operations and brand management.
• DTC Consultant at The Grayson Company: In this position, she provided strategic insights to enhance direct-to-consumer strategies.
• Operating Partner at dLuxury Brands: Here, she focused on luxury brand development within the DTC space.2

Education

Nicole holds a Master's degree in Education from Touro College and a Bachelor's degree in Criminology and Family Science from the University of Maryland. Her educational background complements her extensive practical experience in marketing, analytics, and operations.3

Current Focus

At Ideally This, Nicole emphasizes the importance of creating actionable plans for brands looking to improve their e-commerce strategies. The consultancy offers services such as digital commerce assessments, go-to-market strategies, technology evaluations, and more. She collaborates closely with brand leaders to ensure that their digital channels are not only attracting new customers but also fostering long-term loyalty through integrated customer experiences.12

Nicole Gardner's expertise positions her as a key player in the evolving landscape of digital commerce, making her a sought-after advisor for brands aiming to navigate the complexities of online sales and marketing.