Nicole DiNicola

Nicole DiNicola is a seasoned product and solutions marketing leader with over 15 years of experience in the fast-paced B2B tech industry, having worked with renowned companies like Qualtrics, Smartsheet, and Citrix.

Currently, Nicole holds the position of Vice President of Product Marketing at SOCi, where she spearheads the launch of the CoMarketing Cloud, an AI-powered platform tailored for local marketing, aimed at streamlining crucial workflows for location-based businesses.

Beyond her professional role, Nicole is an ardent supporter of new mothers in the workplace and women in technology. She leads a balanced life outside of work, engaging in activities such as running, reading, and nurturing creativity with her two children in Raleigh, North Carolina.

Nicole is an alumnus of the University of Florida, holding a Master's degree in International Business and a BSBA in Marketing. She possesses a deep understanding of product marketing, account-based marketing, demand generation, customer experience, and various facets of marketing strategy.

Throughout her career, Nicole has demonstrated a knack for bringing diverse teams together to drive growth and achieve collective objectives. Her expertise spans customer engagement, executive presentations, field activation, and business solutions presentations, reflecting her proficiency in navigating complex marketing landscapes.

Nicole's skill set extends to customer journey mapping, vertical and industry marketing, content creation, and workshop facilitation. She is known for her data-driven approach, focusing on customer insights to identify pain points and optimize marketing strategies for impactful results.