Nicole Baer

Nicole Baer is a technology marketing executive with over 20 years of experience in various marketing disciplines, known for driving agility, talent coaching, and delivering results. She possesses extensive expertise in global demand generation, brand strategy, product marketing, content marketing, and communications strategy.

Nicole has a proven track record in driving enterprise growth and developing scaled strategies for SMB/mid-market segments. She is highly data-driven, collaborative, and has a deep understanding of business decision-makers. Additionally, she has experience in events, martech, analytics, and solutions marketing.

As a leader, Nicole thrives on challenges, is action-oriented, and emphasizes talent development. She holds an MBA from the Haas School of Business at UC Berkeley and a B.A. in English and American Literature from UC Santa Barbara. Apart from her professional pursuits, Nicole enjoys trail running, mountain biking, snowboarding, and outdoor activities.

In her career, Nicole has held key marketing positions at reputable organizations. She has served as the Global Head of Marketing for Video Collaboration at Logitech, Senior Director of Enterprise Integrated Marketing at Zendesk, and Founder & CEO of Artemis Marketing Partners. Previously, she held various leadership roles at Aon Hewitt, including Corporate VP, Partner, and Vice President in sales, marketing, and client services.

Nicole Baer has also worked in product marketing at Radford and held positions at The Bohle Company and SyQuest in the early stages of her career. She is a frequent speaker at industry events, customer gatherings, leadership conferences, and academic settings, sharing her insights and expertise with diverse audiences.