Nicola Neri

Nicola Neri is an accomplished professional in the field of market research. With over two decades of experience, Neri has worked in various roles at Ipsos, a well-known global research firm, and Nielsen, a leading information and measurement company. Throughout his career, he has honed his expertise in quantitative marketing, innovation management, and consumer research.

His journey began with a role as an Analyst at Ferrero, a prominent chocolate and confectionary company. Later, he transitioned to Gartner, a global research and advisory firm, where he worked as a Research Analyst. He then joined Nielsen as Vice President, specializing in Bases, a system for forecasting the sales potential of new products.

Following his stint at Nielsen, Neri returned to Ipsos. Over the years, he held multiple roles, including Head of Innoquest Italy, Head of Quantitative Marketing, and Head of Marketing Italy. He now serves as the Chief Executive Officer at Ipsos Italy.

Neri's professional history is a testament to his extensive knowledge of market research methodologies. He regularly speaks at conferences, seminars, and webinars on various topics such as innovation, brand strategy, and customer experience. His work has helped several organizations to define their marketing, branding and product development strategies.