Shannon Cortina

Shannon Cortina serves as the Vice President of Global Brand and Communications at parcelLab, a company specializing in smart parcel monitoring and customer communication during the delivery process in e-commerce. Based in the New York City Metropolitan Area, she has a rich background in integrated marketing, encompassing brand management, digital marketing, events, and demand generation.134

Before joining parcelLab, Cortina held significant roles at other organizations. She was the Vice President of Marketing at Fusion Risk Management and served as Senior Director of Marketing Communications at Tangoe.13 Her expertise lies in leveraging advanced tracking and personalized communication strategies to enhance customer engagement and satisfaction during the post-purchase phase.2

Cortina is also active on LinkedIn, where she shares insights related to her work and industry trends.45