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Nicola Helper
Head of Data and Personalisation (SMB) at Salesforce
Nicola Helper is a seasoned professional with a wealth of experience in the digital advertising industry. With a background spanning ad operations, client services, sales, and technology sales, Nicola has honed a diverse skillset through key roles at prominent organizations. Her career journey includes tenure at top agency trading desks in Australia, a programmatic social buying platform in London, and valuable experience in technology sales. Nicola's accomplishments include winning the Australian B&T Award for 'Best in Technology' in 2017 for her instrumental role in launching the programmatic Trading Desk at Hyland Media. Currently, Nicola focuses on specializing in Salesforce Data and personalization products, offering AI-driven, future-proof solutions for marketers and publishers.