University of Wisconsin-Madison

Trailhead by Salesforce

Business Development  -  Product Development  -  Sales  -  Revenue Growth  -  Problem Solver  -  Innovator  -  Strategic Account Management  -  Relationship Builder  -  Online Advertising SME

Salesforce

Strategic NGO Account Executive, Tableau

As a Prime Territory Account Executive at Salesforce - Tableau, I have the unique opportunity to support nonprofit organizations in their data journey. In this role, I am responsible for managing and growing revenue within my assigned territory by selling Tableau's solutions to nonprofits. My focus on the nonprofit market allows me to build strong, long-lasting relationships with key stakeholders. I have a proven track record of success in sales and a deep understanding of the nonprofit market, and I am passionate about making a positive impact through data-driven insights. I am proud to be part of a company that is committed to empowering people to see and understand their data.

Prime Territory Account Executive - NGO

Vorticity Media, LLC

CEO and Managing Member

As Business Development Leader for a nonprofit ecommerce startup, fulfilling a critical role directing all facets of business development and sales, while collaborating with executive leadership to define and influence the company’s vision and strategic direction. Established and strengthened relationships with a network of corporate and nonprofit organizations.

•	Redefined, built, and executed successful national and local go-to-market plan delivering a successful product launch.
•	Serving as the partnership manager for 3 pilot United Way agencies to develop and support the sales and business development success in each market.
•	In collaboration with partner United Ways, developed pipeline and sales close plans to add 133 nonprofit organizations and businesses to the platform in 4 months.
•	Provide leadership and mentoring for Director of Customer Success leading to the successful addition of national nonprofit organizations to Prosperi-Key 
•	Provide new and creative solutions to increase B-C and B-B platform adoption and market penetration.
      o	Developed GTM plan to partner with organizations and provide Prosperi-Key platform as an employee benefit
      o	Developed new products and services increasing win rates with local businesses
•	Worked in partnership with marketing lead to develop and execute B-B and B-C demand generation strategy. 
•	Business and implementation lead for Salesforce.com and InsideView

Prosperity Digital Marketplace

Business Development

As Senior Director, Business Development in the Northeast, serves as United Way Salesforce.org Philanthropy Cloud SME for 12 state region building and executing successful go-to-market strategies in collaboration with local United Way team members.

- Promote the benefits of SAAS philanthropy solutions for employee engagement to corporations and local United Way agencies
- Consult with local United Way agencies to educate, train and provide leadership on sales and business development strategies and execution
- Partner with Salesforce.org and Salesforce.com teams to engage potential Salesforce.org Philanthropy Cloud customers
- Successfully developed pipeline and sales close plans to increase Philanthropy Cloud sales in the Northeast
- Advise team on digital trends and engagement strategies, represent United Way at key industry events
- Lead RFP inquires collaborating across departments and with local United Way agencies
- Innovative thought leader providing creative solutions to increase market penetration

United Way Worldwide

Senior Director Business Development

★ A career of success with the company, advancing from an initial role as Sales Executive through two promotions, leading to Chief Business Development Officer.
★ Manages business development while influencing the company’s vision and strategic direction, as well as product development opportunities to take the business to the next level.
★ Builds client relationships with a network of publishers and advertisers specializing in multiple industries.
★ Launched a new department, overseeing seven direct reports with subject matter expertise in social media, client services, and business development.
★ Recognized for leading the acquisition of digital assets; lead development of the mobile applications for iOS and Android platforms.
★ Debuted the Intermarkets Audience Extension Services function, expanding advertiser offerings.

☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT INTERMARKETS INC.
Intermarkets helps to transform the way leading advertising agencies, buyers, marketers and brands make decisions utilizing automation + insights to execute advertising and marketing. Our digital tech stack enables automated buying and media executions into today’s best audiences. Our team of experts, strategists + integrated platform technology partners ensure premium placements, well-lit environments and direct access.

Intermarkets, Inc.

Chief Business Development Officer

★ Established and managed an 8-person sales team securing agreements for digital media and advertising across a portfolio of 20 web properties focusing on News and Commentary.
★ Developed and executed campaigns on behalf of major Fortune 500 companies in the Automotive,
Telecommunications, and other industries, increasing revenue by 200%.
★ Examined unsold inventory while developing yield optimization strategies for a diverse roster of publishers.

☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT INTERMARKETS INC.
Intermarkets helps to transform the way leading advertising agencies, buyers, marketers and brands make decisions utilizing automation + insights to execute advertising and marketing. Our digital tech stack enables automated buying and media executions into today’s best audiences. Our team of experts, strategists + integrated platform technology partners ensure premium placements, well-lit environments and direct access.

Director of Sales

★ Established new sales channels while restoring dormant customer relationships, building revenue through advertising agreements.
★ As the fourth employee of the company, defined a formal sales process and built relationships with rich media vendors; negotiated the key terms and condition of contracts.
★ Created business opportunities that served as the basis for over $1M in revenue, while reactivating relationships with over 30 advertising clients.

☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT INTERMARKETS INC.
Intermarkets helps to transform the way leading advertising agencies, buyers, marketers and brands make decisions utilizing automation + insights to execute advertising and marketing. Our digital tech stack enables automated buying and media executions into today’s best audiences. Our team of experts, strategists + integrated platform technology partners ensure premium placements, well-lit environments and direct access.

Sales Executive

★ Founded a company to represent publisher inventory in the entire advertising stack.
★ Directed all sales and advertising strategy and operations.
★ Innovated formal processes to govern sales and publisher automation.

☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT HURRICANE DIGITAL MEDIA LLC
Hurricane Digital Media specialized in representing publisher inventory in the entire advertising stack.

Hurricane Digital Media

Cofounder

MyWeather provided premium weather services and products to local TV stations domestically and internationally.

MyWeather LLC

Client Development

Weather Connections, formerly Forecast Weather, initially sold proprietary hourly weather data to companies, including Enron.  After a short, but successful venture in the weather derivatives industry, focus was shifted to the consumer space where WC developed the website Travelforecast.com and the desktop application Weather Depot.  As Director of Advertising, I developed our monetization strategy utilizing a paid subscriber base and display advertising.  Weather Connections was acquired by MyWeather LLC in January 2004.

Michael Snow