Nicola Claydon is a seasoned media sales expert with over 17 years in the industry. She has worked with a variety of media channels including Out of Home, Digital, Magazines, Newspapers, and Regional Press. Nicola has extensive experience in sales management, budget delivery, yield management, and building strong relationships with clients. Currently, Nicola serves as the Head of Sales - Agency at JCDecaux. She previously held positions as a Business Director and Agency Lead at News UK, where she managed a team of sales representatives and supplied innovative solutions to address clients' objectives. Nicola is passionate about helping her team grow and delivering innovative and meaningful media solutions to clients.