Nicola Allen

Nicola Allen is a highly ambitious and commercial marketing leader with a decade of experience in global events and media marketing, specializing in AI, IoT, and telecoms sectors.

Throughout her career, Nicola has held various marketing leadership positions across diverse locations such as London, Melbourne, San Francisco, and New York, establishing a strong track record of building and expanding high-performing marketing teams and crafting effective go-to-market and customer acquisition strategies.

She is renowned for her ROI-focused approach, entrepreneurial mindset, and proficiency in leveraging data for decision-making in dynamic and high-growth business environments.

Nicola holds a Diploma in Professional Marketing from the Chartered Institute of Marketing and a 1st class honours degree in Events Management from Leeds Beckett University.

Her professional journey includes roles such as Marketing Director at Voltimum, Marketing Director (Freelance) at Radar One Media, Portfolio Marketing Director at Informa Tech, Head of Marketing at Informa Tech, Marketing Manager at Informa Tech, Marketing Manager at Informa Markets, Senior Marketing Executive at Informa Telecoms & Media, and Marketing Assistant at Informa Telecoms & Media.