Nico Hruby

Chief Digital Officer at SV Werder Bremen

Nico Hruby is the Chief Digital Officer (CDO) at SV Werder Bremen GmbH & Co KG aA, a position he has held since March 2019. Based in the Bremen area of Germany, he brings over 14 years of experience in digital management, particularly within the sports sector. His expertise encompasses various aspects of digital strategy, including digital platforms, ticketing systems, customer relationship management (CRM), and e-commerce solutions.

In his role at Werder Bremen, Hruby is responsible for establishing and updating the club's digital strategy across all areas, focusing on digital innovation, enhancing the digital mindset within the team, and improving the fan experience through a digital customer journey. His work integrates digital communications, sales, stadium operations, and performance analytics, among other functions.1

Prior to his current role, Hruby held significant positions at Sportradar AG and BTD Group, where he managed various digital projects for prominent clients in the sports industry, including FC Bayern München and Juventus Turin.1

Experience

Chief Digital Officer (CDO) at SV Werder Bremen GmbH & Co KG aA, since March 2019

Managing Director / Founder & Owner at goal Projektmanagement UG, October 2017 - Present, Head of Products & Projects Digital Sports RoW at Sportradar AG, December 2016 - September 2017, Head of Project Management at BTD Group, March 2010 - November 2016, Process Manager and Manager CRM at TSV München von 1860 GmbH & Co. KGaA, 2008 - 2010, Member of the Management Team at TopTalents GmbH, October 2007 - 2008, Sales Controller at CTS Eventim AG, October 2006 - September 2007, Supervisor Stadium Ticket Center Munich at 2006 FIFA World Cup(TM) Ticketing Center, May 2006 - August 2006, Supervisor Ticket Center Nuremberg Confederations Cup 2005 at 2006 FIFA World Cup(TM) Ticketing Center (CTS Eventim AG), March 2005 - August 2005, Intern Marketing / Communication / PR at ARENA Nuernberg Betriebs GmbH, September 2003 - February 2004

Education

Diplom Betriebswirt (FH) in Sports Management from Hochschule Heilbronn - Hochschule für Technik und Wirtschaft, 2002 - 2006, Abitur, High School/Secondary Diplomas and Certificates from Gymnasium Trossingen, 1993 - 2001