Niclas Heurlin

Niclas Heurlin is the Chief Executive Officer (CEO) of Norce, a company specializing in commerce-centric solutions.24 He has been in this role since November 1, 2022, after previously serving as the company's Chief Operating Officer (COO).6

Professional Background

Heurlin has extensive experience in the e-commerce and digital retail space. He often acts as a senior advisor to large corporate and retail clients, as well as online entrepreneurs, regarding commerce-centric initiatives.2 His expertise lies in building scalable e-commerce architectures and implementing innovative digital solutions.

Leadership at Norce

Under Heurlin's leadership, Norce has been focusing on:

• Developing True SaaS, API-first, and Headless commerce solutions
• Implementing customer experience-driven strategies
• Expanding their partner program and collaborations with solution partners
• Advancing their Product Information Management (PIM) system15

Other Ventures

Prior to his full-time commitment to Norce, Heurlin was involved in other entrepreneurial ventures:

• Founder and Chairman of the board at Roombler, a cloud-based hotel management software company, from 2013 to September 20213

Industry Perspective

Heurlin has a positive outlook on B2C commerce for 2024, despite recent challenges. He believes that as economic conditions stabilize, consumer spending will increase. He also advocates for companies to start their e-commerce journey by investing in robust PIM systems and website infrastructure, even before implementing full transactional capabilities.1

Niclas Heurlin's LinkedIn username is indeed niclasheurlin, as mentioned in the query.5