Lina Shehadeh is a seasoned marketing and communications expert with 18 years of experience in various sectors such as logistics, 3PL/4PL, e-commerce, banking, venture capital, tech startups, and telecom. She has impacted marketing strategies over sixty countries in MEA and growth markets, taking global brand positioning to the next level. Lina was one of the first marketers in the MEA to utilise social media as a customer service channel, thereby increasing customer engagement and satisfaction. Lina is an MBA graduate from the London Business School and a trained negotiation expert.

She has great expertise in B2B and B2C marketing, corporate communications, and investor relations, and has been credited with growing revenues and building valuable intangible business assets. Lina is a mentor at Wamda and Oasis 500 and has been a board member for several startups in the region.