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Nicki Shamel
Senior Vice President, Global Commercial Partnerships at AWAL
Professional Background
Nicki Shamel is a distinguished professional in the music industry, recognized for her extensive background in international commercial partnerships, digital marketing, and sales management. With an impressive career that spans several influential positions, Nicki currently serves as the Senior Vice President of Global Commercial Partnerships at AWAL, a leading global music distribution company. In this pivotal role, she has been instrumental in driving growth and innovation, ensuring artists have access to the resources and exposure needed to thrive in today’s dynamic digital landscape.
Prior to her current role, Nicki was the Vice President of Global Commercial Partnerships at AWAL, where she skillfully managed international accounts and championed the integration of digital strategies across traditional marketing platforms. Her strategic foresight and passion for music have enabled her to build robust partnerships for emerging and established artists alike. Nicki’s ascent at AWAL is complemented by her earlier tenure with prominent music labels, where she focused on international marketing and digital sales.
Her journey in the music industry began much earlier, when she took on the role of Director of International Sales at Columbia Records. Here, she developed a keen understanding of the complex global market and honed her skills in navigating diverse cultures and business practices. Her experience at Columbia was preceded by a comprehensive tenure at Sony Music Entertainment, where she held several roles, including Manager of International Marketing and Digital Marketing. At Sony, she played a pivotal role in launching successful digital marketing campaigns and establishing beneficial international marketing strategies that have contributed significantly to the success of various artists.
Education and Achievements
Nicki's academic background is a solid foundation for her outstanding career in the music industry. She holds a Bachelor of Arts degree in Advertising & Public Relations, alongside Music, from Loyola University of Chicago. This enriched educational experience provided her with a deep understanding of marketing principles and public relations strategies, which she has adeptly applied in the fast-paced world of digital music.
Additionally, Nicki has broadened her artistic horizons by studying at the South African College of Music at the University of Cape Town, where she immersed herself in the vibrant music culture of South Africa. This international exposure has contributed to her well-rounded perspective on music marketing, allowing her to connect with diverse audiences and artists.
Notable Achievements
Nicki Shamel is celebrated not only for her professional roles but also for her unwavering passion for music and commitment to empowering artists. Throughout her illustrious career, she has formed and nurtured partnerships that have significantly impacted the music industry landscape, propelling many artists toward international success. With a strong belief in the transformative power of music, Nicki continues to advocate for innovative approaches to artist representation and digital marketing, embracing the ever-evolving nature of the industry.
As a digital nerd and rock 'n' roll enthusiast, Nicki brings a unique blend of creativity and analytical acumen to her work. Her experiences have not only shaped her career but also enriched her understanding of music as a cultural force that brings people together. She is always on the lookout for new trends and technologies that can enhance the music experience, making her a forward-thinking leader in the digital space.
In summary, Nicki Shamel exemplifies a perfect fusion of passion, education, and extensive professional experience. With her remarkable career trajectory, she continues to forge ahead, inspiring others in the music industry to embrace innovation and authenticity. Her contributions have left an indelible mark on the industry, and her journey is a testament to her dedication to artists and the transformative power of music.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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