Nick Coates is a seasoned researcher and marketer who has worked with top agencies in Africa, Russia, and the UK. He holds a Master of Social Science degree in Organizational Psychology from Rhodes University, where he honed his specialized knowledge of human behavior in the workplace.

Nick began his career as an Account Manager at Research International UK, where he developed his skills in market research and client management. He later moved to South Africa, where he worked as a Client Service Director for ICT and financial services at the same company. His impressive performance earned him the role of Deputy Managing Director at Ipsos Russia, where he worked for several years.

During his time in Russia, Nick also served as Head of Marketing, overseeing Ipsos' marketing strategies across South Africa and Sub-Saharan Africa. He later took on the role of Country Manager at Ipsos South Africa, where he was responsible for developing and implementing the company's business plans.

Nick's experience in research, marketing, and leadership has made him a sought-after professional in the industry. His extensive knowledge of consumer behavior, market trends, and business strategies has been instrumental in helping organizations make informed decisions that drive growth and profitability.