Nicholas Weatherhead

Nicholas Weatherhead is the Chief Marketing Officer and Co-Founder of Zen Pup, a luxury CBD brand focused on pet wellness. Based in New York City, he has played a pivotal role in shaping the company's marketing strategies, particularly in leveraging influencer partnerships to promote their products aimed at alleviating anxiety in dogs.

Background and Career

• Zen Pup: Founded in December 2018, Zen Pup aims to provide an alternative to pharmaceuticals for anxious pets. Under Weatherhead's leadership, the brand has adopted a unique marketing approach that relies heavily on word-of-mouth and influencer marketing, avoiding traditional advertising channels due to restrictions on CBD promotions by platforms like Facebook and Google.12
• Previous Experience: Before co-founding Zen Pup, Weatherhead served as the Entertainment Director at Small Girls PR from 2016 to 2018, where he honed his skills in public relations and marketing.5

Current Roles

In addition to his role at Zen Pup, Nicholas Weatherhead is also the CEO of The Supreme Agency, which further showcases his expertise in marketing and strategic brand development.34 His experience spans various aspects of marketing, from influencer strategy to content creation aimed at educating consumers about CBD products for pets.

Vision for Zen Pup

Weatherhead emphasizes creating a luxury brand experience through clean aesthetics and high-quality products priced between $25 and $60. The goal is to differentiate Zen Pup in a crowded market by appealing to higher-end consumers while capitalizing on the growing interest in CBD for pets.1