Ngoc Sotelo

Ngoc Sotelo is a prominent figure in the product design and content design space, currently serving as the Director of Product Design and Head of Content Design at Patreon.13 Her role at Patreon involves leading the Growth Product Design team, which focuses on helping creators get started and grow on the platform.1 She also leads the UX Content Design discipline, leveraging the power of words to craft clear and compelling user experiences.1

Career Background

Before joining Patreon, Ngoc held several notable positions:

• Content Design Manager at Meta (formerly Facebook) from March 2019 to July 20225
• Content Strategy Manager at Facebook4

Skills and Expertise

Ngoc is known for her skills in:

1. Interaction design
2. Product design
3. Content design and strategy

She is praised for her ability to strike the right balance between form and function in her product designs.2

Leadership Style

Ngoc describes herself as a naturally quiet person who initially faced imposter syndrome in her management career. However, she has embraced her own strengths and style, becoming an example of soft-spoken yet effective leadership.1 She encourages others to "Do it your way, for you — don't measure success against someone else's idea of success."1

Work at Patreon

At Patreon, Ngoc is dedicated to improving the user experience for both creators and members.6 Her work involves:

• Leading the Growth Product Design team
• Overseeing UX Content Design
• Helping creators get started and grow on the platform
• Crafting clear and compelling user experiences through the power of words

Ngoc's contributions are part of Patreon's efforts to build a world-class user experience for creators and members, supporting the company's mission to empower creators and foster the creator economy.16