Neiske Ritsma

Neiske Ritsma is currently serving as the Communicatiemanager for the campaign related to the Week tegen Eenzaamheid (Week Against Loneliness) at Nederlandse Spoorwegen (NS). She recently returned to NS and has been actively involved in promoting initiatives aimed at addressing loneliness, particularly among various demographics, including both the elderly and youth.23

Professional Background

• Role: Communicatiemanager for Week tegen Eenzaamheid
• Organization: Nederlandse Spoorwegen (NS)
• Focus: Developing communication strategies and materials to raise awareness about loneliness and encourage community engagement.

Campaign Initiatives

Ritsma's work involves creating promotional content and tools that local municipalities can use to engage their communities in the fight against loneliness. This includes providing resources such as flyers, social media posts, and press releases tailored for local organizations.1

Her contributions are part of a broader effort to ensure that the issue of loneliness is recognized and addressed within society, emphasizing that "a small gesture can make a difference" in combating this pervasive issue.1