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Neil Kimberley
Strategic Advisor @ Electrolit USA | Growth Strategy
Neil Kimberley is a seasoned beverage industry executive with over 25 years of experience in building and developing beverage brands.1 He is currently serving as a Strategic Advisor at Electrolit USA, a position he has held since July 2023.13 In this role, he is helping the Electrolit team develop growth strategies and assisting with the transition of the brand to Keurig Dr Pepper's direct store delivery network.34
Career Highlights
Electrolit USA: As Strategic Advisor, Kimberley has been working with Electrolit for the past year, focusing on the brand's commercialization strategy.5
Previous Roles:
- President at Bossa Nova Beverage Company (August 2022 - June 2023)1
- Chief Strategy Officer at Essentia Water (February 2017 - July 2022)1
- VP Strategy and Brand Development at Essentia Water (June 2013 - August 2022)1
- Director Global Innovation at The Hershey Company (October 2011 - April 2012)1
- VP Group Strategy at Cadbury Schweppes (January 2004 - December 2007)1
- VP Strategy at Snapple Beverage Group (January 2001 - January 2004)1
Expertise
Kimberley is known for his expertise in:
- Developing business strategies for emerging and established food and beverage companies1
- Brand development and turnaround (notably with Snapple)2
- Innovation in the beverage industry2
- Market development and growth strategies12
Recognition
Neil Kimberley is recognized as an expert in the development of new beverages. He has contributed to the industry by writing for BevNET and speaking at various industry events.2
Throughout his career, Kimberley has played key roles in the growth and development of several major beverage brands, including Snapple, Essentia Water, and now Electrolit.12 His extensive experience and strategic insights make him a valuable asset in the competitive beverage market.