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Neil Gledhill
Senior Marketing and Brand Director
Neil Gledhill is a seasoned marketing professional with extensive experience in the fast-moving consumer goods (FMCG) sector. He currently serves as the International Chief Marketing Officer at Krispy Kreme, a position he held from October 2018 until July 2020. In this role, he was responsible for leading the international franchise marketing community across 30 markets, focusing on enhancing brand presence and profitability for the well-known US sweet treat brand.
Career Background
Gledhill has over 20 years of experience in marketing and brand management, primarily with major companies. Before joining Krispy Kreme, he worked at Unilever for more than a decade, where he held several key positions including:
- Senior Global Brand Director for Magnum Ice Cream: He led the brand's growth strategy and innovation efforts, contributing significantly to its market performance.
- European Lipton Senior Brand Development Manager: Here, he was responsible for the Lipton Yellow Label business in Western Europe and spearheaded innovative product strategies.
His career began at Unilever as a Market Insight Analyst, where he developed brand and market analyses for the UK foods category.
Education
Gledhill holds a BA (Hons) in Business Studies from Leeds Metropolitan University, which he completed between 1993 and 1997.
Skills and Expertise
His core competencies include:
- Category and global brand strategy
- Digital omnichannel brand communication
- Product innovation and mix creation
- Brand positioning and planning
Gledhill is recognized as a creative and dynamic leader with a passion for nurturing brands and driving successful marketing campaigns.1
