Neeru Nair has over 20 years of experience in the manufacturing industry, specializing in exports and senior operational leadership. As the General Manager of Exports and Marketing at Joseph Group, the largest signs and graphics company in the MENA region, Neeru has established and developed global operational and business strategies to drive sustainable growth. Neeru has a proven track record in building new business verticals and start-ups from the ground up, rapidly generating revenue while developing new customer lines and markets. She has also successfully built and managed Joseph Group's internal sign department, Joseph Sign Systems, to become an independent profit center with the highest profitability in the group of 35% in year-1. Additionally, Neeru has expertise in strategic planning, procurement, coaching and mentoring, team recruitment and development, functional establishment and growth, relationship management, business partnering, and marketing and rebranding execution. She holds an MBA in Marketing from the Institute of Management Research and Development in Pune, India and a Bachelor of Science in Physics from Fergusson College, Pune University, India.