Neehan Sheikh is the Marketing Manager for Mountain Dew Strategy and Innovation at PepsiCo. In this role, he is responsible for developing and implementing marketing strategies that enhance the brand's presence and relevance in the competitive beverage market.

Prior to his current position, Sheikh has held various roles within PepsiCo, including significant contributions to marketing campaigns that engage consumers and strengthen brand loyalty. Notably, he was involved in the innovative marketing campaign "A Can Has No Name," which was a collaboration with HBO's Game of Thrones, aimed at re-establishing Mountain Dew's cultural relevance during the show's final season.1

Sheikh's expertise lies in consumer marketing, where he focuses on understanding market trends and consumer behavior to drive brand engagement. His work has contributed to PepsiCo's broader strategy of connecting with diverse consumer segments and revitalizing iconic brands like Mountain Dew.23