Kiren Devereux

Kiren Devereux is the Director of Marketing for SweeTARTS at Ferrara, where she specializes in brand strategy, integrated marketing communications, and experiential marketing. She has a robust background in both early-stage startups and established brands, having held various significant roles throughout her career.

Educational Background

• Master of Business Administration (M.B.A.) in Marketing and General Management from the University of Michigan - Stephen M. Ross School of Business.
• Bachelor of Science in Economics and Bachelor of Arts in History from Miami University.

Professional Experience

Kiren's career includes notable positions such as:

• Director of Category Marketing at Nature's Fynd.
• Category Brand Manager for Dairy-free products at Nature's Fynd.
• Senior Manager overseeing Portfolio Marketing, Sports, and Partnerships at PepsiCo.
• Brand Manager for Dips and Tostitos at PepsiCo.
• Associate Shopper Marketing Manager for Walmart at PepsiCo.
• An MBA Marketing Intern at Nestle S.A.

Skills and Interests

Kiren is passionate about mentorship, team building, and fostering positive organizational cultures, bringing extensive expertise to her marketing endeavors. Her experience spans various sectors, emphasizing her versatility and commitment to impactful marketing strategies.