Neal Boornazian

Neal Boornazian is the President of HBT Marketing, a Massachusetts-based marketing agency that specializes in combining behavioral science with marketing best practices.1 He assumed this role in January 2023, taking over from retiring co-founder John Sisson.1

With over 25 years of experience in the marketing industry, Boornazian has a strong background in leading and growing multiple agencies and businesses.2 His expertise spans a wide spectrum of business cases, which he leverages to guide HBT Marketing's strategic vision and growth.1

Some key points about Neal Boornazian's career and experience:

1. He has a passion for integrating behavioral science with marketing practices to drive better results and ROI for clients.1

2. Prior to joining HBT Marketing, Boornazian held several leadership positions, including:

   • Marketing VP at Wounded Warrior Project (2018-2022)
   • Executive Vice President at OrionCKB (2016-2018)
   • Chief Client Officer at Cramer (2014-2016)
   • President/CEO of Wilde Interactive (2008-2014)
   • President of Wilde Agency (2009-2014)3

3. He has experience in various industries, including digital advertising, e-commerce, and nonprofit organizations.3

4. Boornazian holds a BS in Business - Marketing from Iona College.3

At HBT Marketing, Neal Boornazian works closely with Chief Creative Officer Nancy Harhut, with whom he previously collaborated at Wilde Agency.1 Together, they aim to leverage behavioral science insights to enhance marketing effectiveness and drive client success.2