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Natasha Roberton
Creative Strategist at 50 Crates
Natasha (Tash) Roberton is a senior global strategist who recently joined Simon Hammond's new agency 50 Crates, heading up the Sydney business.1 She is an experienced brand strategist and copywriter with nearly thirty years of professional experience across multiple continents.2
Professional Background
Roberton describes herself as a "word person" who uses language to create meaning, distinction, and memorable storytelling for brands. Her professional approach centers on helping businesses communicate more effectively, with a key philosophy that "customers don't care about your purpose unless it intersects with their needs".2
Professional Experience
Throughout her career, Roberton has worked:
- Agency-side
- Client-side
- Freelance
She has worked across multiple categories and on four continents, developing what she calls "The Tao of Tash" - a strategic approach to brand communication.2 Prior to 50 Crates, she was also involved with other creative agencies like Golden, where she served as the Chief Storyteller.3
Roberton is an adaptable professional who is available to work directly with clients or expand a creative agency's freelance capabilities.2
