Natasha Mulla

Natasha Mulla is a seasoned marketing executive currently serving as the Fractional Chief Marketing Officer (CMO) at Arrive Recommerce, a position she has held since November 2023. With a robust background in developing and directing marketing strategies for global brands, she has demonstrated expertise across various sectors, including media, technology, and social impact.

Professional Background

• Previous Roles:
  • Chief Marketing Officer at AboveBoard: From May 2022 to October 2023, Natasha led initiatives to enhance executive diversity and inclusion within organizations.
  • SVP of Marketing at Mashable: Between July 2014 and January 2018, she transformed Mashable from a tech-focused site into a comprehensive media and entertainment entity.
  • Marketing Leadership at MoviePass: Natasha played a pivotal role in the marketing division, contributing to brand growth and audience engagement.

Skills and Expertise

Natasha's skill set includes:

• Strategic Planning: Crafting long-term marketing strategies that align with organizational goals.
• Brand Development: Establishing and enhancing brand identities across various platforms.
• Performance Marketing: Utilizing data-driven approaches to optimize marketing efforts.
• Experiential Marketing: Designing engaging marketing experiences that resonate with target audiences.

Education

Natasha holds a Bachelor's degree in Theatre/Theatre Arts Management from Drew University.

Personal Approach

Describing herself as "Fighting the good fight, one spreadsheet at a time," Natasha combines analytical skills with creative marketing strategies to drive success for the brands she represents. Her ability to adapt organizational models and scale startups has made her a valuable asset in the fast-paced marketing landscape.

For more detailed insights into her professional journey, you can view her LinkedIn profile here .1