Natasha Mulla

Natasha Mulla is an experienced marketing executive currently serving as the Fractional CMO at Arrive Recommerce, a position she has held since November 2023.13 With a diverse background in marketing and leadership roles, Mulla has established herself as a cross-functional executive leader in the industry.

Career Highlights

Previous Roles::

• Chief Marketing Officer at AboveBoard (May 2022 - October 2023)
• Executive Consultant at GOOD WORX (March 2022 - May 2022)
• Chief Marketing Officer at Jijo (September 2020 - May 2021)
• SVP of Marketing at Mashable (July 2014 - January 2018)1

Expertise and Skills

Natasha Mulla's skillset includes:

• Strategic Planning
• Cross-Functional Team Leadership
• Financial Modeling
• Brand Development & Positioning
• Performance Marketing
• Experiential Marketing
• PR & Communications
• Audience Development1

Professional Focus

Mulla has experience in scaling startups, restructuring organization models, growing subscription audiences, and designing marketing programs to drive brand awareness and revenue. Her executive experience spans various industries, including media, social impact, tech, and entertainment, with a focus on both B2B and B2C spaces.1

Current Role and Initiatives

At Arrive Recommerce, Natasha Mulla is actively involved in building, transforming, and innovating the company. She has been instrumental in bringing on key personnel to support these efforts.3

Professional Network

Mulla is a member of Chief, a network for women executive leaders, since February 2020.1 She is also known for her involvement in diversity, equity, and inclusion initiatives, as evidenced by her engagement with AboveBoard, a platform focused on diversifying executive leadership.2

Natasha Mulla describes herself as a "Marketing Exec / Fighting the good fight, one spreadsheet at a time" on her LinkedIn profile, showcasing her dedication to data-driven marketing strategies and her passion for making a positive impact in her field.14