Natasha Lytton

Natasha Lytton is a prominent figure in the European startup and venture capital ecosystem, currently serving as the Director at Seedcamp, Europe's leading seed fund.14 Here's an overview of her background and role:

Professional Experience

Natasha has been with Seedcamp for over 8 years, joining the firm in 2016.5 In her current role as Director, she is responsible for:

• Running all aspects of brand, network strategy, and post-investment activities13
• Creating infrastructure and leading the team that supports Seedcamp's portfolio of over 460 companies1
• Overseeing everything post-investment for the fund2

Prior to her current position, Natasha held roles including:

• Leadership Team: Head of Brand, Network & Portfolio at Seedcamp (2016-2023)2
• CMO at Pronto Technology Limited (2016)2
• Experience in consumer-focused startups across FMCG, retail, and Food Tech sectors2

Expertise and Contributions

Natasha is recognized for her expertise in:

• Early-stage brand building
• Modern-day marketing functions
• Startup culture and storytelling2

She regularly speaks at major tech events such as Slush, Cog X, and London Tech Week.2 Additionally, Natasha:

• Serves as a mentor for Techstars and The Friday Club London2
• Was an ambassador for London Tech Week2
• Is part of Meta's UK Advisory Board, being the first VC to join in 20212

Background and Approach

Natasha's approach to her work is characterized by:

• A passion for discovering and helping build startups with potential to radically change the future2
• Experience with both successful startups and those that faced challenges, giving her insight into the highs and lows of early-stage companies2
• A focus on creating emotional connections between brands and customers while driving commercial growth2

Her LinkedIn username is natasha-lytton-02bba627, as mentioned in the query.