Natasha Guerra

Natasha Guerra is the CEO of Runway East, a prominent coworking space provider in the UK that focuses on supporting high-growth startups. Under her leadership since 2014, Runway East has expanded to include multiple locations across London and Bristol, serving over 3,500 members with flexible workspaces and a supportive community environment.12

Background and Education

Guerra studied Physics at the University of Bristol and later earned a master's degree in Management from Imperial College London. Before founding Runway East, she gained experience working with various startups in Silicon Valley and London. In 2013, she launched her first venture, Task Firm, which connected clients with vetted freelancers.12

Career Achievements

Since its inception, Runway East has grown significantly from a small pop-up space to a major player in the coworking sector, boasting nine locations as of 2024. Guerra's approach emphasizes creating valuable offerings for customers without relying on institutional funding, which she views as a key differentiator in a competitive market.34 She has also been involved with Founders Pledge, promoting philanthropy among entrepreneurs.2

Industry Insights

Guerra has spoken publicly about the challenges of operating in an industry influenced by venture capital trends, particularly highlighting the impact of companies like WeWork on pricing and service standards. Her focus on financial sustainability and customer satisfaction has shaped Runway East's business model, allowing it to thrive without external funding.35

Community Engagement

In addition to her role at Runway East, Guerra serves as a Board Director at ICE List, a community aimed at fostering connections among founders and investors in the tech sector.4 She is also committed to creating an inclusive work environment that contributes positively to society and the environment, aligning with Runway East's B Corp certification.2

Guerra's insights into the future of workspaces suggest a trend towards smaller but more appealing offices and increased transparency regarding sustainability practices within the industry.6