Natalie Sandman

Natalie Sandman is a General Partner at Spark Capital, focusing on early-stage investments in enterprise software companies. With a strong background in product management and venture capital, she has a keen interest in backing product-led companies that emphasize bottoms-up adoption and vertical software solutions.

Education and Early Career

Natalie grew up in Silicon Valley, where she developed a passion for technology. She studied applied mathematics and economics at Harvard University, where she was also a member of the women's varsity volleyball team. Following her education, she worked as one of the first product managers at Zenefits, where she played a pivotal role in developing HR and payroll products during the company's rapid growth phase. She later led product development at Ravelin, a machine learning fraud detection startup, and co-founded Dabble, a mobile shopping app.

Venture Capital Career

Natalie's venture capital journey began at Shasta Ventures, where she honed her skills in supporting early-stage founders. At Spark Capital, she invests primarily in Seed and Series A rounds, with an investment range typically between $5 million and $15 million. She is particularly drawn to companies that are reinventing traditional industries and those that foster strong community engagement.1234

Personal Insights

Natalie expresses a deep commitment to working with founders who have visionary ideas and products that address significant challenges. Her enthusiasm for technology and product development is evident in her investment strategy and her desire to collaborate closely with entrepreneurs to bring innovative solutions to market.145