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Natalie Berger
Senior Marketing Manager, Consumer Growth at Jiobit
Professional Background
Natalie Berger is an accomplished and dynamic professional in the field of marketing, specializing in consumer growth and strategic marketing initiatives. With a strong foundation in business administration, Natalie has built a diverse career spanning over a decade, working with notable organizations that have shaped her expertise in programmatic and social media marketing. Currently, she holds the position of Senior Marketing Manager for Consumer Growth at Jiobit, where she leads efforts to drive consumer engagement and enhance brand visibility. Her extensive experience and proficiency in marketing have earned her a reputation as a go-to strategist in the industry.
Before joining Jiobit, Natalie honed her skills at Lenovo, where she was a Global Strategist for Programmatic & Social Media. In this capacity, she was responsible for developing and executing strategic marketing campaigns that effectively engaged consumers across various digital platforms. Through her innovative approach to programmatic advertising, she significantly contributed to the company's marketing objectives and helped shape its global presence.
Natalie's journey in the marketing world began at Starcom, a leading global media agency, where she held several positions, including Associate Director, Programmatic & Social, and Manager, Programmatic. Her early career at Starcom saw her rise from a Senior Analyst in Programmatic to a leadership role, exemplifying her ability to adapt and excel in a fast-paced environment. Her work at Starcom equipped her with invaluable insights into media planning, buying, and optimization, making her an expert in navigating the intricacies of digital marketing.
In addition to her roles at Starcom and Lenovo, Natalie gained experience in internet marketing at Rise Interactive, where she served as a Senior Internet Marketing Consultant, focusing on display advertising and trading desk operations. Her early career also included roles in account management and social media marketing at Campus Special, now part of Chegg, Inc., where she laid the groundwork for her proficiency in digital engagement strategies.
Education and Achievements
Natalie Berger earned her Bachelor of Business Administration (BBA) degree with a focus on Marketing from the University of Iowa. This educational background provided her with a solid foundation in business principles and marketing strategies, which she successfully applied throughout her career. The analytical and creative skills she developed during her studies have been pivotal in her ability to drive consumer growth and engagement in her professional roles.
Throughout her career, Natalie has consistently demonstrated her commitment to professional development and her passion for marketing. Her strategic mindset and results-oriented approach have allowed her to deliver outstanding outcomes for the companies she has worked with, often exceeding set goals and expectations. In addition to her hands-on experience, her academic achievements showcase her capability to blend theoretical knowledge with practical application in the marketing landscape.
Achievements
- Consumer Growth Leadership: As the Senior Marketing Manager at Jiobit, Natalie has played a vital role in shaping strategies that magnify consumer interactions and loyalty, establishing Jiobit as a recognized name in the industry.
- Global Campaign Management: At Lenovo, Natalie was pivotal in guiding global programs that integrate cutting-edge technologies with marketing tactics, significantly enhancing customer reach through programmatic advertising.
- Expertise in Programmatic Advertising: With deep expertise acquired through years of experience at Starcom and Rise Interactive, she is well-regarded for her innovative approaches and strategic insights into programmatic and social media marketing, which are essential in today's digital-first environment.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.