Natalia Premovic

Natalia Premovic is a seasoned executive currently working at Netflix as the Head of US, Canada, Australia and NZ Consumer Products, Global Ecommerce. She has an extensive background in brand strategy, operations, publishing, and product management, having worked for top-tier companies like Netflix and The Walt Disney Company.

Education and Background

Natalia holds a Bachelor of Arts degree in Political Science from Columbia University in the City of New York.1 She is multilingual, with proficiency in German, Serbian, and English.1

Professional Experience

Netflix

At Netflix, Natalia has held leadership positions in the Consumer Products division:

1. Her current role focuses on overseeing consumer products and global e-commerce for key markets including the US, Canada, Australia, and New Zealand.
2. Previously, she served as the Head of Global Consumer Products Brand Strategy, Operations and Publishing, where she was responsible for driving the company's global product growth and innovation.

The Walt Disney Company

Before joining Netflix, Natalia had a significant career at The Walt Disney Company:

1. She held the position of Vice President of Global Product Management, Retail Channel Strategy, and Flexible Business Models.
2. In this role, she led the development of Disney's retail channel strategies and oversaw its product management efforts.
3. She also served as Director of E-commerce Merchandising, Wholesale, and Brand Development.

Expertise and Leadership

Throughout her career, Natalia has demonstrated:

• Strong leadership skills in building and managing high-performing teams
• Expertise in brand strategy, product development, retail operations, and marketing
• A talent for driving innovation and growth in consumer products

Recent Projects

Natalia has been involved in several high-profile product launches and collaborations at Netflix, including:

• A Bridgerton-themed collection with Williams Sonoma2
• A Bath & Body Works collaboration for Bridgerton-inspired products3
• Stranger Things "Scoops Ahoy" ice cream flavors available at Walmart4

These projects showcase her ability to leverage popular Netflix properties for consumer product opportunities, expanding the reach of the streaming platform's brands into retail spaces.