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Narinder Mahajan
CEO, ODN Digital Services | Content for Conversion
Professional Background
Narinder Mahajan is a dynamic retail specialist with nearly two decades of experience in the consumer retail industry. With his rich expertise, he has made significant contributions across various sectors and formats, showcasing an adaptability that is essential in today's fast-paced market landscape. Narinder embarked on an entrepreneurial journey in 2015 by co-founding ODN Digital Services, a company that has made waves in the e-commerce space by assisting over 300 consumer brands in 80 different product categories. The aim of ODN Digital Services is to help brands achieve their e-commerce and digital conversion goals efficiently and effectively.
At ODN Digital Services, Narinder has been instrumental in supplying exceptional services that cover a broad spectrum of digital requirements. This includes eCommerce Photography, image retouching, listing content creation, rich media production, A+ infographics, graphic videos, brand store design and management, as well as social media creatives and web banners. With 12 dedicated studios and over 120 creative professionals spread across the country, Narinder and his team leverage global content trends to deliver superior content production capabilities tailored to the needs of modern retail.
The retail landscape has undergone significant transformation, especially after the COVID-19 pandemic, and Narinder has expertly guided his organization in evolving its content production strategies to address the burgeoning areas of omnichannel retail, social commerce, and video commerce.
Education and Achievements
Narinder’s educational foundation is rooted in commerce and garment manufacturing technology. He studied for a Diploma in Garments Manufacturing Technology at the prestigious National Institute of Fashion Technology in India, providing him with technical knowledge that underpins his retail expertise. Additionally, he holds a Bachelor of Commerce degree from S.C.D. Government College in Ludhiana, which adds to his understanding of business dynamics in the retail sector. His formative education at BCM School and KVM School in Ludhiana further enriched his early learning experiences.
Narinder's career trajectory showcases a series of key positions that have built his reputation as a leader in retail. He has served as CEO and co-founder of ODN Digital Services, positioning the company as a leading provider in the e-commerce content production market. His previous roles include pivotal positions at well-known organizations such as Snapdeal, where he was the AVP and Head of Fashion Brands, and the Chief Executive Officer at Shopnineteen.com. His experience also extends to his time as Associate Director and Head of the Fashion & Lifestyle Division at the ibibo Group, reflecting his comprehensive understanding of diverse retail environments.
Achievements
Throughout his career, Narinder has been recognized for his innovative approach and leadership in transforming brands' retail strategies. His work with ODN Digital Services has not only helped brands increase their digital visibility but has also enabled them to effectively engage with their target audiences through tailored content strategies. By addressing the evolving needs of consumers in a digital-first world, he has been at the forefront of driving success for numerous brands.
Narinder's entrepreneurial spirit shines through his firm belief in the power of digital innovation and storytelling in retail. His insights into e-commerce trends and his ability to harness technology for business enhancement have been crucial in his collaborations. From taking brands from traditional retail to an integrated online presence, Narinder has made strides that reflect trends such as the convergence of digital and physical retail spaces.
Outside of the business realm, Narinder pursues his passions in music and spiritual exploration. He finds joy in music production, devoting time to crafting his own soundtracks. This creative outlet complements his professional pursuits, as it encourages innovative thinking and a well-rounded approach to his entrepreneurial activities. His dedication to spiritual exploration indicates a commitment to personal growth, which he believes enhances his effectiveness as a leader in the retail industry. Narinder welcomes thoughtful discussions about music, spirituality, and their impacts on life and work, revealing a multidimensional personality that balances creativity with business acumen.