Nao Yamamoto

Nao Yamamoto is a seasoned creative director and design strategist specializing in business and service design, operating in both Tokyo and the Bay Area in the US. Starting as a designer and planner for audio equipment and exhibitions, Yamamoto has honed expertise over 7 years as a planner, notably establishing the BoP Design Research Group at an electronics company. With a strong focus on addressing societal challenges through innovative product and service design, Yamamoto currently directs efforts towards developing holistic business solutions combining hardware and software for well-being.

Yamamoto's educational background includes a Bachelor's Degree in Environmental Information with a concentration in Architecture and Urban Design from Keio University. Holding pivotal roles at Panasonic, Yamamoto has contributed significantly to the company's design and strategy endeavors, serving as Creative Director, Strategy Lead, Team Manager, User Experience Manager, and Senior Consultant. Notable past engagements also include Concept Development Manager at Wanic Co. Ltd, and participation in Panasonic's Innovation Volunteer Team, known as PIVoT.