Mark Ayres

Mark Ayres is a Principal Strategic Designer at ExperienceLab with 14 years of experience in solving complex problems for public and private organizations.13 He specializes in customer experience and service design, leading major projects throughout his career.2

Professional Background

Mark's expertise lies in tackling large-scale, intricate challenges for various organizations. His work involves:

• Strategic Design: Applying design thinking to address complex business and organizational issues.3
• Customer Experience: Focusing on improving interactions between businesses and their customers.2
• Service Design: Creating and optimizing services to meet user needs and business objectives.2

Notable Projects

Mark has worked with several high-profile clients, including:

• Nike
• Service Victoria
• VicRoads3

His contributions have garnered recognition, as evidenced by a global service design award won for a Victorian government services project.5

Current Role and Location

As a Principal Strategic Designer at ExperienceLab, Mark is based in Amsterdam.1 He has over 500 connections on LinkedIn, indicating a strong professional network in his field.1

Additional Involvement

Mark has participated in industry discussions and events, such as speaking engagements at MPavilion.4 This involvement demonstrates his commitment to sharing knowledge and contributing to the broader design community.

Mark Ayres' extensive experience and achievements in strategic and service design make him a respected figure in his field, with a track record of delivering impactful solutions for both public and private sector clients.