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Nancy Macklin
Director of External Affairs at HEARING LOSS ASSOCIATION OF AMERICA INC
Professional Background
Nancy Macklin is a distinguished professional in the fields of marketing, event management, and digital communication, with a special focus on advocacy for individuals with hearing loss. Her recent tenure at the Hearing Loss Association of America (HLAA) has showcased her multifaceted skill set, make her a driving force in advancing accessibility and awareness surrounding hearing loss issues.
As a key team member for the development of the HLAA website (hearingloss.org), Nancy played a vital role in enhancing the site navigation and accessibility. This extensive redesign resulted in the website receiving a prestigious Gold Ava Digital Award, a testament to the quality of the user experience and the effective branding strategy she helped implement alongside the marketing team. The logo redesign project also emphasized a positive, person-first concept—a crucial approach in any advocacy-related branding.
In addition to her website venture, Nancy excelled in expanding HLAA's social media presence, notably on platforms such as Facebook, Twitter, and LinkedIn. Her proactive management of the Google Ad grant has further solidified the organization's digital outreach efforts, driving engagement and visibility among the communities served.
Nancy's commitment to educational programming is evident through her development of a robust online webinar series, which began as an initiative to provide valuable resources on hearing loss topics from esteemed professionals in the field. This program not only allows for real-time captioning but also engages participants in an enriching learning environment.
Moreover, Nancy's ingenuity led to the creation of HLAA's first virtual chapter tailored for veterans experiencing hearing loss. To facilitate this, she successfully acquired funding for the use of collaborative platforms like Basecamp and Zoom, ensuring that veterans can access resources and support conveniently.
Not just a strategist for online presence, Nancy has played a critical role in strengthening brand consistency through the establishment of an online storefront. This platform enables HLAA Chapters and State Organizations to order branded products and marketing materials, significantly enhancing community outreach efforts and promoting the identity of HLAA.
Education and Achievements
Nancy Macklin began her academic journey at Gannon University, where she studied for a Bachelor of Science (BS) degree, laying a solid foundation for her career. Additionally, her earlier education at Mercyhurst Preparatory School provided her with the necessary skills and discipline for her future endeavors. Her educational background underscores her commitment to personal and professional development in her pursuit of effective advocacy for individuals with hearing loss.
Throughout her career, Nancy has held several key leadership roles, demonstrating her exceptional capabilities in event planning and marketing. She served as the Director of Events at the Property Management Association, where she executed numerous high-impact events aimed at engaging and informing members of the community about various property management topics. At the HLAA, she held several significant positions, including Director of External Affairs and Events, where she bridged the gap between the organization and its external partners while enhancing the overall user experience for individuals with hearing loss.
Her expertise in organizing successful events and campaigns has not only fostered community engagement but has also amplified the voices of those affected by hearing loss.
Achievements
Nancy's notable achievements at HLAA reflect her dedication and aptitude for effecting positive change within the organization and beyond. Her involvement in redesigning the HLAA website not only received accolades but also played a pivotal role in improving outreach and accessibility for users with hearing impairments. The Gold Ava Digital Award is a highlight, showcasing her commitment to excellence in digital communication.
Additionally, under her direction, HLAA saw exponential growth in social media engagement, which is essential in advancing the organization's mission by connecting with a broader audience and fostering a sense of community.
The establishment of the online webinar program is another landmark achievement, highlighting Nancy's ability to identify and fulfill the informational needs of constituents. By providing real-time captions and featuring highly-regarded professionals as speakers, Nancy ensured that all participants could engage and benefit from this initiative, reinforcing HLAA's commitment to accessibility.
Moreover, Nancy's innovation in creating a virtual chapter for veterans has not only provided critical support for a unique demographic but also demonstrated her leadership abilities and resourcefulness in addressing the specific needs of veterans with hearing loss. Her achievement in acquiring funding for essential tools like Basecamp and Zoom emphasizes her strategic thinking and ability to mobilize resources effectively.
In summary, Nancy Macklin's career thus far is distinguished by her unwavering commitment to improving the lives of those with hearing loss, her leadership in event management, and her innovative approach to community engagement. Her comprehensive background in marketing and advocacy speaks to her versatility and dedication, making her a vital asset in any organization focused on creating a positive impact within the community.
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