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Muhammed Jassat
Head of Digital & Customer Experience at General Motors
Muhammed Jassat is a highly experienced professional in the field of digital marketing, with a strong educational background in BCom Marketing Management from the University of South Africa and training from the AAA School of Advertising.
Muhammed has held significant roles in reputable organizations, including his current position as the Head of Digital & Customer Experience at General Motors.
Prior to his current role, Muhammed served as the Digital Marketing Manager for Middle East Operations at General Motors, showcasing his diverse expertise across different regions.
His extensive career also includes key positions at renowned companies such as The Coca-Cola Company, BMW South Africa, Sun International, Absa Bank, and Discovery Holdings, where he played pivotal roles in digital marketing and brand management.
Muhammed's multifaceted experience in digital marketing and customer experience strategy demonstrates his ability to drive successful campaigns and initiatives in dynamic and competitive environments.